An Introduction to Facebook & Instagram for Small Businesses




Facebook and Instagram continue to be the most widely used social networks in the world and are often the starting point for organisations that want to harness the power of social media to communicate with existing and potential new customers.

In this course, we’ll go through the basics of getting your organisation set up on Facebook and Instagram and show how to use all of their features to optimise your social media presence and grow your business.

We will teach you:

  • The difference between both pages and profiles
  • Making your pages work as a marketing tool
  • Understanding how algorithms work
  • Using analytics to track what’s working and what isn’t
  • Ideas for curating a feed of real value to your followers
  • Tips for boosting your reach
  • When to consider paid advertising options on these platforms
  • The risks of relying too heavily on social media!!!

Come and join my course every Thursday evening 6-7.30pm.